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Monday, June 20, 2011

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Thursday, June 16, 2011

What is Do-follow and No-follow links, dofollow, nofollow
If you’ve been doing any kind of reading about link building, then you’ve probably seen people mentioning “nofollow” and “dofollow” links. These are very important terms to understand when you are trying to build great links back to your site in order to increase your search engine rankings. But, to the person who is new to all of this, it may be kind of confusing. I am going to help break it down for you.


Nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring.


<a href="" rel="nofollow">Software list</a>

What nofollow is not for

The nofollow attribute value is not meant for blocking access to content, or for preventing content to be indexed by search engines. The proper methods for blocking search engine spiders from accessing content on a website or for preventing them from including the content of a page in their index are the Robots Exclusion Standard (robots.txt) for blocking access and on-page Meta Elements that are designed to specify on an individual page level what a search engine spider should or should not do with the content of the crawled page

What are “Do Follow” blogs?

“Do follow” is the opposite of “No-Follow”. Wordpress blogs, by default, use the HTML nofollow attribute on links that point away from the blog. This no follow attribute comes into play with the posting of blog comments. The no-follow tag tells the search engines NOT to follow the link to any other web sites.

The logic behind using no follow is, it’s good for the blog since there will be fewer outgoing links and therefore less “link bleed”, leading to better Google page rank. Sounds good!

Using no follow also makes sense because there are blog spammers out there who will, and have, posted blog spam comments solely for the benefit of getting more incoming links to their site, which helps page rank. That makes sense!

Do Follow blogs are going against the norm and turning the No-Follow tag off, enabling do-follow of out going comment links.

Why Go Do-Follow?

If you’re like me, you want people to comment on your blog posts. You want more of an interactive community. That’s what Web 2.0 is about – community, relationships, and user created content.

But, how do you encourage people to comment on your blog posts? You give them something in return. You give them an outgoing link to their website, when they make a quality comment on your blog. You also allow the search engine to follow that link to their website by using the do follow attribute.

You also need to let people know that you are a Do Follow Blog. Some visitors will have no idea what that means, but those who do know what it means will appreciate it and will often leave a comment.

Thursday, June 9, 2011

SEO friendly URLs informations

Your URLs provide an opportunity to let search engines and people know what your page is about. Conversely, if you don't pay attention to your URLs, they may provide no value for your site's SEO (search engine optimization) or for your human visitors, either. Badly designed URLs may even trip up search engines or make them think you're spammy.
  • Include a few important keywords in your URLs.

A keyword-infused URL can:
  • Help visitors see that the page they're on is really what they're looking for. Would you rather see or People will see your URL in search results, at the top of their web browser while they're on your page, and any place where they may save the URL for themselves - like in bookmarks, or an email.
  • Give search engines one more indication of what your page is about, and what queries it should rank for. A URL without keywords won't hurt you, but it's a missed opportunity. A competitor who's placed
    relevant keywords in his URLs may rank higher than you for those keywords.

  • Keep your URLs to fewer than 115 characters.
  • Research shows that people click on short URLs in search results twice as often as long ones. Shorter URLs are also easier to share on social sites like Twitter and StumbleUpon.
  • Long URLs can look like spam. As the URL gets longer, the ranking weight given to each word in the URL gets spread thin, and becomes less valuable for any specific word.
You can manually check the character count of all your URLs to make sure they're not too long. The AboutUs Site Report can do it automatically, and point out any URLs that are longer than 115 characters.
  • Don't use more than a few query parameters in your URLs.

In a URL, a ? or & indicates that a parameter (like id=1234) will follow.
Here's an example of an okay URL (the kind you use to track your marketing in Google Analytics) with 1 query parameter:
Bad URL with too many query parameters:
Too many query parameters can cause search engine robots to enter a loop and keep crawling the same pages over and over again. You could end up with search engines failing to index some of your most important pages.
  • Use hyphens instead of underscores in your URLs.
Search engines see underscores as a character. This means that your keywords will be seen as a single long keyword, and you'll lose any SEO benefit they could have incurred. A hyphen, however, is seen as a space that separates words. Hyphens are better for SEO because they allow search engines to interpret your web page as relevant for more keyword phrases. That said, Wikipedia's links have underscores, and they seem to be doing okay in search results :-)
Also, people can't see underscores in a URL when the link is underlined, as many links on the Web are. So hyphens are friendlier for people, and make your site more usable.
So... is better than
  • Keep all of your important content less than 3 subfolders deep.
A subfolder is a folder that is visible in a URL between two slashes. For example, in, articles is a subfolder and name-of-page is an article in that subfolder.
When it comes to subfolders, search engines assume that content living many folders away from the root domain (like is less important. So it's best to organize all of your important content so each URL has no more than two subfolders.

Here's another way to think about it: Make sure your URLs have 3 or fewer slashes (/) after the domain name. Here is an example URL that is a web page that is two subfolders deep:
Bonus: Using subfolders allows you to use "content drilldown" in Google Analytics to easily view data for all the pages in a given subfolder.
  • Don't have too many subdomains.

A subdomain, or directory, is something that comes before the domain name in a URL. For example: Technically speaking, www. is actually a subdomain.
Too many subdomains can cause problems for search engine optimization. For more information, read Multiple Subdomains: Classic SEO Mistake.

How to Change Your URLs

Ideally, you'd set up a search-friendly URL structure when you first create your website. Then it just works for you without having to lift another finger.

Even if your website is already built, you should be able to change your URL structure - but it could be a pain in the neck. Most content management systems (CMS) allow you to change your default URL structure, or individual URLs for pages. You'll need to find that setting or option in your platform. If you use WordPress, see WordPress: Built for SEO for details on how to enable SEO-friendly URLs, or "permalinks," as WordPress calls them.

Warning! If you change existing URLs on your website, make sure to permanently redirect (using a 301 redirect) the old URL to the new one. You want to send people and search engines to the right place, not to a 404 error page. Keep in mind that while the 301 redirect will get people and search engine spiders to the right page, a small percentage of the PageRank or link juice from the linking page will be lost along the way.
Is it worth the effort to change your URLs? The above best practices for URLs can help your site's SEO, but as with other changes on your website, it's good to consider both the potential costs and benefits of the change. For example, the folks at know what they're doing, but opted to leave their URL structure as is - without keywords - because it would take a huge amount of work for a 6-year-old website with hundreds or thousands of pages to make the change. The site would also lose some link juice and PageRank due to so many redirects. In other words, there are tradeoffs.
Beyond changing the URLs on your website, you can sometimes change the URLs for your listings on other websites. For example, social sites like Facebook allow you to set a "vanity URL" to change a page with a URL like to See 7 Simple Facebook Tricks for instructions. Keep an eye out for this option on other websites if you want to make it easier for people to find you there.

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