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Saturday, November 14, 2015

SEO Tips For Marketing Your Startup in 2015

At present world day by day change for website SEO technique. The new face of the Internet requires a fresh strategy when it comes to developing SEO that works to keep your business relevant in search engine results. Among the things you can try are:

Figure Out Your Target Keywords: All proper SEO research starts with target keywords. Based on your demographic and an in-depth analysis of current and recent search trends you can easily determine the keywords that have the most return with the least competition. What you’re going for here is trying to get your readers interested in your content, and as any content marketer will tell you, it’s the first step towards building a rapport with your audience.
Mobile Friendly is a Necessity: Creative Director for Avila Web Firm, Dan Steiner is noted as saying, “Mobile friendly is becoming the new standard, as was made apparent by Google’s latest update. Most folks think that they need to completely re-do their websites, which is just simply not the case. There are plenty of resources online that can convert websites to mobile-friendly standards, without breaking the bank.” Even if budget is your concern, you have far more to lose from a site that isn’t mobile compatible than you save from not making it mobile compatible.
Simple is Usually Better: Creating content to market a startup means making a connection with your target audience. Keeping it simple is the best way to get information across to someone who isn’t an industry expert. Ideally, your content should be simply enough so that someone with no background in your field would have no problem understanding what it says.
Develop and Follow a Marketing Strategy: A marketing strategy allows you to have a final goal in mind to work towards regarding your target demographic, amount of social media or blog postings per day, what your created content is supposed to do and how you rectify problems when content doesn’t perform as expected. It’s an ever evolving plan, but an initial strategy needs to be formulated before it can grow into itself.
For details: http://www.forbes.com/sites/johnrampton/2015/06/17/10-seo-tips-for-marketing-your-startup-in-2015/
Leverage the Power of Infographics: In the last couple years, Infographics have made up a large portion of content produced and shared on social media. The reason is simple. Infographics utilize the power of both a graphical presentation and a text-based interface to catch the reader’s attention and draw them into the content. This combined medium is far more effective than its disparate parts.

Prioritize: The thing that many startup marketing strategies fail to take into account is how important prioritizing is. In any sort of business, your most important resource is time. To manage your time properly you need to be aware of what needs to be done firstand balance it with what has the most impact on your audience. Peter Drucker once summed it up by saying, “There’s nothing quite so useless as doing with great efficiency something that shouldn’t be done at all.”
Figure Out Your Social Networking Channels: There are hundreds of millions of users across dozens of social networking channels and as a startup, and your time dedicated to social media is already at a premium. Understanding you can’t cover all the possible avenues is the first thing you must come to grips with. Some background research can then direct you to the social media network where the majority of your target demographic dwells, allowing you to focus on that one.

Some On Page Attractive SEO Tips For 2015

Optimize Your Site Page Around One Keyword or Topic

The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines

Remember that Keywords Are Important But Not Verbatim

Considering Google announced in 2014 that their paid search services, AdWords, would no longer rely on exact match keywords but also co-varieties of a keyword, it is likely that the same holds true for organic search, although it has not been explicitly announced.  Keywords no longer need to be the exact same variation as displayed in your keyword tool. For example,  the plural keyword, “inbound marketing tactics”, is equivalent to “inbound marketing tactic” in singular form with AdWord’s new targeting strategy. In addition, even if a searcher misspells, Google will still help them find your website despite the variation of the keyword optimized on your site.

URL Structure Should Be Short, Descriptive and Help to Categorize Your Website

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. You can do this by keeping URLs short (this is also beneficial for UX), aligning to the page’s topic and keyword, and ensuring that URLs help you to categorize your site pages.

Optimize Page Titles

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Since Google will only display between 50-60 characters in the title tag, you should keep title tags under 55 characters and try to drive people to click with compelling copy. You should also put keywords or topics towards the front of the title.

Utilize Proper Heading Tags

Heading tags should clearly tell the reader and search engines about the page’s topic. A search engine is able to identify the heading when it is tagged by bracketing text in within the page’s HTML (Note: If you have a CMS or COS like HubSpot or WordPress, this is usually coded in the background). Heading tags help tell a search engine the level of importance of the content by also using and tags. You can check your site’s current heading tags by viewing in HTML view. In addition to what you should do with heading tags , you should also avoid a few things including:
·         Avoid using generic terms like “Home” or “Products”
·         Don’t put important information that would likely be your as an image.

Optimize Image Alt Text

While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name.

Grow Natural Links

Google continues to use natural, quality inbound links as a main ranking factor. In 2015, you should closely monitor inbound links to ensure that they are constantly growing and that the inbound links come from quality websites.

Increase Site Speed

Since 2011, Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. There are a few important things you can do to speed up site speed:
·         Test site speed using Google or a built-in CMS tool like utilized in HubSpot
·         Ensure your web server can handle you size of your company and website needs. Overloaded web servers can slow down load times.
·         You may also find that one of the following culprits is slowing down times:
o    Embedded videos or media
o    Using a lot of images
o    Images that are not compressed to minimize pixels before uploading
o    Clunky coding
o    Using a lot of plugins
If you suspect any of the above are causing slow load times, you can find experts to help clean up your site or minimize the use of each.

HTTP vs. HTTPS: Why They Matter

With a big push to make the web world more secure, Google has began emphasizing the importance of utilizing HTTPS. While many websites have traditionally ran on a Hyper Text Transfer Protocal (HTTP), a Hyper Transfor Protocal Secure (HTTPS) ensures that a website is encrypted and cannot be hacked. With Google beginning to test the waters in using HTTPS as a ranking factor, it will be important to secure your website with HTTPS in 2015.

Mobile Search Implications

With nearly 40% of organic traffic coming from mobile devices in 2014, it should come as no surprise that mobile-friendly websites will rank better with Google. To ensure you are mobile optimized, you should be avoiding common mistakes described by Google including faulty redirects, mobile-only 404s, blocked media, and slow mobile load times.

Monday, March 2, 2015

Best SEO Practices for Structuring URL




1: Whenever possible, use a single domain & subdomain

It's hard to argue this given the preponderance of evidence and examples of folks moving their content from a subdomain to subfolder and seeing improved results (or, worse, moving content to a subdomain and losing traffic). Whatever heuristics the engines use to judge whether content should inherit the ranking ability of its parent domain seem to have trouble consistently passing to subdomains.
That's not to say it can't work, and if a subdomain is the only way you can set up a blog or produce the content you need, then it's better than nothing. But your blog is far more likely to perform well in the rankings and to help the rest of your site's content perform well if it's all together on one sub and root domain.

2: The more readable by human beings, the better

It should come as no surprise that the easier a URL is to read for humans, the better it is for search engines. Accessibility has always been a part of SEO, but never more so than today, when engines can leverage advanced user and usage data signals to determine what people are engaging with vs. not.

3: Keywords in URLs: still a good thing 

It's still the case that using the keywords you're targeting for rankings in your URLs is a solid idea. This is true for several reasons.
First, keywords in the URL help indicate to those who see your URL on social media, in an email, or as they hover on a link to click that they're getting what they want and expect.
Second, URLs get copied and pasted regularly, and when there's no anchor text used in a link, the URL itself serves as that anchor text (which is still a powerful input for rankings).
Third, and finally, keywords in the URL show up in search results, and  research has shown that the URL is one of the most prominent elements searchers consider when selecting which site to click.

4: Multiple URLs serving the same content? Canonicalize 'em!

If you have two URLs that serve very similar content, consider canonicalizing them, using either a 301 redirect (if there's no real reason to maintain the duplicate) or a rel=canonical (if you want to maintain slightly different versions for some visitors, e.g. a printer-friendly page).
Duplicate content isn't really a search engine penalty (at least, not until/unless you start duplicating at very large scales), but it can cause a split of ranking signals that can harm your search traffic potential. If Page A has some quantity of ranking ability and its duplicate, Page A2, has a similar quantity of ranking ability, by canonicalizing them, Page A can have a better chance to rank and earn visits.

5: Exclude dynamic parameters when possible

This kind of junk is ugly:
If you can avoid using URL parameters, do so. If you have more than two URL parameters, it's probably worth making a serious investment to rewrite them as static, readable, text.
Most CMS platforms have become savvy to this over the years, but a few laggards remain. Check out tools like  mod_rewrite and ISAPI rewrite or MS' URL Rewrite Module (for IIS) to help with this process.
Some dynamic parameters are used for tracking clicks (like those inserted by popular social sharing apps such as Buffer). In general, these don't cause a huge problem, but they may make for somewhat unsightly and awkwardly long URLs. Use your own judgement around whether the tracking parameter benefits outweigh the negatives.

6: Shorter > longer

Shorter URLs are, generally speaking, preferable. You don't need to take this to the extreme, and if your URL is already less than 50-60 characters, don't worry about it at all. But if you have URLs pushing 100+ characters, there's probably an opportunity to rewrite them and gain value.
This isn't a direct problem with Google or Bing—the search engines can process long URLs without much trouble. The issue, instead, lies with usability and user experience. Shorter URLs are easier to parse, to copy and paste, to share on social media, and to embed, and while these might all add up to only a fractional improvement in sharing or amplification, every tweet, like, share, pin, email, and link matters (either directly or, often, indirectly).

7: Match URLs to titles most of the time (when it makes sense)

This doesn't mean that if the title of your piece is "My Favorite 7 Bottles of Islay Whisky (and how one of them cost me my entire Lego collection)" that your URL has to be a perfect match. Something like
randswhisky.com/my-favorite-7-islay-whiskies
would be just fine. So, too would
randswhisky.com/blog/favorite-7-bottles-islay-whisky
or variations on these. The matching accomplishes a mostly human-centric goal, i.e. to imbue an excellent sense of what the web user will find on the page through the URL and then to deliver on that expectation with the headline/title.
We should aim for a similar level of clarity in our own URLs and titles.

8: Including stop words isn't necessary

If your title/headline includes stop  words (and, or, but, of, the, a, etc.), it's not critical to put them in the URL. You don't have to leave them out, either, but it can sometimes help to make a URL shorter and more readable in some sharing contexts. Use your best judgement on whether to include or not based on the readability vs. length.
You can see in the URL of this particular post you're now reading, for example, that I've chosen to leave in "for" because I think it's easier to read with the stop word than without, and it doesn't extend the URL length too far.

9: Remove/control for unwieldy punctuation characters

There are a number of text characters that become nasty bits of hard-to-read cruft when inserted in the URL string. In general, it's a best practice to remove or control for these. There's a great  list of safe vs. unsafe characters available on Perishable Press
It's not merely the poor readability these characters might cause, but also the potential for breaking certain browsers, crawlers, or proper parsing.

10: Limit redirection hops to two or fewer

If a user or crawler requests URL A, which redirects to URL B. That's cool. It's even OK if URL B then redirects to URL C (not great—it would be more ideal to point URL A directly to URL C, but not terrible). However, if the URL redirect string continues past two hops, you could get into trouble.
Generally speaking, search engines will follow these longer redirect jumps, but they've recommended against the practice in the past, and for less "important" URLs (in their eyes), they may not follow or count the ranking signals of the redirecting URLs as completely.
The bigger trouble is browsers and users, who are both slowed down and sometimes even stymied (mobile browsers in particular can occasionally struggle with this) by longer redirect strings. Keep redirects to a minimum and you'll set yourself up for less problems.

11: Fewer folders is generally better

Take a URL like this:
randswhisky.com/scotch/lagavulin/15yr/distillers-edition/pedro-ximenez-cask/750ml
And consider, instead, structuring it like this:
randswhisky.com/scotch/lagavulin-distillers-edition-750ml
It's not that the slashes (aka folders) will necessarily harm performance, but it can create a perception of site depth for both engines and users, as well as making edits to the URL string considerably more complex (at least, in most CMS' protocols).
There's no hard and fast requirement—this is another one where it's important to use your best judgement.

12: Avoid hashes in URLs that create separate/unique content 

The hash (or URL fragment identifier) has historically been a way to send a visitor to a specific location on a given page (e.g. Moz's blog posts use the hash to navigate you to a particular comment, like  this one from my wife). Hashes can also be used like tracking parameters (e.g. randswhisky.com/lagavulin#src=twitter). Using URL hashes for something other than these, such as showing unique content than what's available on the page without the hash or wholly separate pages is generally a bad idea.
There are exceptions, like those Google enables for developers seeking to use the hashbang format for dynamic AJAX applications, but even these aren't nearly as clean, visitor-friendly, or simple from an SEO perspective as statically rewritten URLs. Sites from Amazon to Twitter have found tremendous benefit in simplifying their previously complex and hash/hashbang-employing URLs. If you can avoid it, do.

13: Be wary of case sensitivity

A couple years back, John Sherrod of Search Discovery  wrote an excellent piece noting the challenges and issues around case-sensitivity in URLs. Long story short—if you're using Microsoft/IIS servers, you're generally in the clear. If you're hosting with Linux/UNIX, you can get into trouble as they can interpret separate cases, and thus randswhisky.com/AbC could be a different piece of content from randswhisky.com/aBc. That's bad biscuits
In an ideal world, you want URLs that use the wrong case to automatically redirect/canonicalize to the right one. There are htaccess rewrite protocols to assist ( like this one)—highly recommended if you're facing this problem.

14: Hyphens and underscores are preferred word separators

Notably missing (for the first time in my many years updating this piece) is my recommendation to avoid underscores as word separators in URLs. In the last few years, the search engines have successfully overcome their previous challenges with this issue and now treat underscores and hyphens similarly.
Spaces can work, but they render awkwardly in URLs as %20, which detracts from the readability of your pages. Try to avoid them if possible (it's usually pretty easy in a modern CMS).

15: Keyword stuffing and repetition are pointless and make your site look spammy

Check out the search result listing below, and you'll see a whole lot of "canoe puppies" in the URL. That's probably not ideal, and it could drive some searchers to bias against wanting to click.
Repetition like this doesn't help your search rankings—Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don't hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs.
Details Here : The Moz Blog

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