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Monday, May 31, 2010

How to Successful Lunch a new Web site

Step 1:  Have a clear call to action and identify your main site objective

When developing a website there are many objectives that businesses want to achieve but it is important to identify one primary goal and establish the remainder as secondary aims.

Do you want to get a user to sign up to a newsletter? Become a member? Book a training session or trip? Or make an online purchase? Once you have identified the primary goal you can create a call to action strategy that will assist in achieving this objective.

Your call to action strategy can be communicated through;
  • Links
  • News feeds
  • Banner and button advertising
  • Releasing information from an intranet area in return for a user meeting an objective
  • Subscription to RSS feeds
  • Form maker

What if my site objectives change over time? Business objectives should change and develop over time so it’s important that you choose a Content Management System (CMS) that allows you to easily and affordably make changes to your site to fit with your changing website objectives.

Step 2: Have a professional, modern look and feel that allows for easy site navigation

Studies have estimated that the average consumer is exposed to up to 3000 marketing messages per day, as consumers are bombarded with advertising they have become experts at filtering out the irrelevant and identifying products and companies to investigate further. 

Once a potential customer has started to research online it is critical that your website reflects the professional nature that you conduct you offline business in. Having a site that is built on old technology with out of date design will be a deterrent to anyone looking to do business with you. 

Along with having a professional look and feel, navigation is one of the main factors in decreasing bounce rate and increasing average time spent on a site.  If a visitor can find the information that they are looking for then they will navigate past the homepage, properly designed navigation will then assist the visitor in finding other valued information and also increasing the average time spent on the site.

Key navigational points include;

  •      Use graphical navigation
  •      Generate a site tree
  •      Keep navigation consistent
  •      Ensure navigation is clear and easy to understand
  •      Use bread crumb navigation

Step 3: Constantly update, develop and edit the site

One of the fastest ways for your website to lose creditability online is to be obviously out of date, promoting a past event, reviewing an old product or updating users on old news. Out of date content is not only unappealing to users but Google search results will rank updated sites above sites that have stagnant content. Updating content will also increase your repeat visitor numbers as people return to discover new content and your RSS feed subscribers automatically receive updates.

Updating a website is different for every business in each industry but here are a couple of guidelines to follow;

  •      Post all relevant business news
  •      Keep a blog
  •      Use a CMS that can automatically remove past events
  •      Don’t update until you have solid content
  •      Review entire site content every 6 months
  •      Use a CMS that produces a content activity report
  •      Avoid changing the visual navigation too often

Step 4: Encourage user interaction

One of the major differentiators of the internet to traditional forms of media is that it allows for interaction with a user and as technology advances there are now more ways than ever to get the viewer involved. The major benefit is an increase in customer loyalty, a rise in repeat visits and a better understanding of your customer that allows you to increase relevance by tailoring future correspondence.

There are a number of tools that you can use to generate user interaction but an absolute must is the form maker tool, this is managed through the CMS and allows you to create a form that can request information on any page; for example;

You run an eCommerce site that sells books – you could place form that reads “Can’t find the book you are looking for? Enter your details along with the book and we’ll find it for you”, this will encourage users to begin communicating with you and stop them from sourcing the book elsewhere.

The amount of uses for this tool is infinite and that is why it’s our number one tool for encouraging user interaction. Other technology that can be used includes;

  •      Guest books
  •      Blogs
  •      Forums
  •      Polls and quizzes
  •      Notice boards
  •      Video content
  •      RSS feeds
  •      Social bookmarking

Step 5: Create original, keyword rich and relevant content

Taking the time to create original, keyword rich and relevant content is by far the most consuming aspect of a website development project but also the most important. Content is the life blood of any business site and with so many businesses gravitating toward the web it is becoming one of the greatest differentiators. Creating high quality content takes a lot of time and energy, spreading the task over time and throughout an office will help increase the quality of content and allow the writers to cover off all relevant topics, here are some tips to creating original, meaningful and targeted content.

  • Tailor a specific message for different landing pages
  • Focus on your sites main objective and include a relevant call to action
  • Use images to support your text, studies show that visitors are drawn to pictures first
  • Include testimonials and case studies
  • Make sure that you have enough content to keep the viewer interested
Writing quality keyword content

Choosing the correct keywords to structure your content around is vital to achieving a good search engine results. Performing a Google search will give you an understanding of what your competitors are doing and will help you establish a set of relevant keywords. Another useful tool is the Google Keyword tool; this will give you an idea of the amount of searches being performed for different keywords, other tips for writing quality keyword content include;

  •      Use your keyword in your post or article title
  •      Add your keywords several times throughout the content
  •      Bold or use italics  with your keywords
  •      Percentage of keywords to content should be between 2.5 % to 4 %

Step 6: Link your offline activities to your business website

One of the biggest hurdles to having a successful website is finding cost effective ways to drive traffic to the site. Many companies look solely to online to deliver this traffic and often forget that they have a huge captive audience interacting with them every day, their existing customers!  Branding your web address across all marketing material is an obvious start but this can be taken a lot further!
For example offering discounts for ordering online;
A café with a busy lunch time trade could appeal to existing customers to; “order online and receive a free coffee”. This has a number of benefits one being that it opens up your café to an entire office and decreases the lunch time rush, some other examples include;

  •      Branding staff t-shirts with the web address
  •      Print stickers to post the address on all collateral
  •      Having online only promotions
  •      Having online only deals
  •      Posting photos of customers and events on the site
  •      Running competitions where you sign up online

Utilising all aspects of your business to work in conjunction with the website will assist in driving traffic to the site. Self marketing and promotion is a vital aspect of this and along with other marketing initiatives will ensure that your business website from Online Now becomes a pivotal part of your businesses success.

     Step 7: Understand your customer’s online behavior

It’s important to understand your potential and existing customer’s online behavior to tailor you content, calls to action and website navigation. This will help you  to generate best results and achieve your website goals.

One of the most effective tools in understanding your customer’s online behavior is accurate website statistics; these tell you what keywords visitors used to find your site, where they exited your site and how long they spend browsing. Close analysis of competitor’s websites will also highlight areas within your site that require attention and by utilising modern website technology such as guest books or polls to simply ask users about their preferences you can start to understand your customer’s online behavior. 

A Foster Research survey found that only 23% of businesses improve their websites by making use of online data associated with how customers use their website, this figure is very low and the alarming fact is that many businesses aren’t making improvements to their site after it has been deployed. A website is a work in progress, you must be on a platform that allows for free editing and content changes and constantly be asking yourself;

  •      What’s a typical visitor to my site doing?
  •      How are they finding us?
  •      What calls to action are the most successful?
  •      Where are they exiting our site?
  •      What are visitors telling me about the site?
  •      What channels deliver visitors that help us achieve our site objectives?
  •      What changes can we make to appeal to the typical consumer?


These are just a few steps that will help you create a web presence that delivers real results, it’s important to plan your website development thoroughly and we hope that this document helps you with the preparation process. Creating a successful web presence is an ongoing commitment and finding a technology and design partner that will assist with affordable solutions is vital, please contact us for further information on how we can assist you develop an exciting, affordable business website today.

Friday, May 28, 2010

10 SEO Tips While Launching a Site

There are many tips remember while a run a new websites such as 10 top SEO tips given blow:

1.) Move JavaScript and CSS Off Page

Moving CSS and JS files off the page does two things. First, it creates cleaner code that is more easily managed. More importantly though, it frees up space that engines consider to be prime real estate. Let’s say a spider lends preferential treatment to content that appears in the first 20KB of a document. If 15KB at the start of your document is verbose JavaScript and CSS coding, you have created an uphill battle from the start…
2.) Code Validity is Key
Always make sure that the final code of your pages can fully validate according to W3C standards. Failure to validate could create accessibility issues — and the engines simply dislike that. They want to push their users out to complete sites that work for everyone.
3.) Browsable Navigation Links
Encapsulating links to internal pages in Flash or JavaScript is dangerous. While some engines can often find links from inside of these coding blocks, it is not guaranteed. Therefore, it is wise to always have an HTML compliant navigational structure. Examples include footer text links, a DHTML menu, etc.
4.) Use a Structured Content Hierarchy
A theme based approach to optimization is the most successful one. Imagine all of the content on your web site to mimic a family tree. Each layer down, there’s more content that fits the overall theme. By nature, the further you drill down — the more specific your content becomes.
5.) URL Construction & Query String URLs
Query strings in URLs are less of a problem today than they once were. Unfortunately, they can still create issues for some engines — and it’s our goal to make the most of the search industry. With this in mind I would recommend that you work with your coding teams to ensure that query strings are kept to a minimum.
6.) Limit Flash Usage
Putting all of your content in a Flash file creates a difficult platform from which to optimize. While it can be done, the results will not come as easily as if Flash was used as a compliment to the rest of the page. Thankfully, with CSS streamlined video on the ‘net, Flash is no longer a necessity. Remember, if you have to use Flash — cut down how much information is in there and fine alternative ways to deliver the content.
7.) Natural Keyword Integration
Repeat after me… “I will not stuff pages with keywords!” Like the engines, I’m tired of seeing web sites that would be great if not for their blatant use of keyword stuffing. Listen up folks… Keyword density and repetition is a thing of the past. Engines are more about off page SEO now, and you need to write clear and concise content that addresses the user. Engines are keen to what makes sense contextually… Don’t try to pull the wool over their eyes.
8.) Local Information Integration
Sounds all technical and precise, but it’s quite simple. If you sell antiques in Tampa Florida, then include that in your site. How? List (in HTML formatted text of course) where you are located. Include a link to Google (or Yahoo) Maps to help hammer home the point. Search is moving to become more focused on users at a local level. Therefore, building sites with this in mind should be a given.
9.) Avoid Duplicate Content
This is pretty self explanatory, and it’s an SEO principal that has been hammered home many times. Why keep on hammering? Because it’s that important! Be sure that you don’t get lazy and copy content from one page to the next. Each page should be specifically targeting one major idea, and the text needs to reflect that. Think you’re at risk? Try something like this free tool allows you to determine the percentage of similarity between any two pages
10.) Launch With the Proper Foundation
Is your new site equipped with a robots.txt file? An XML sitemap? RSS Feeds? Before you launch any new web site you need to run a full QA test to ensure that…
• all pages load properly
• no browser compatibility issues exist
• SEO elements (titles, meta tags, alt tags, etc.) are in place
• spiders can discover all pages
• robots.txt validates
• sitemap.xml(.gz) works
Doing this will really cut down on any potential errors out of the gates, and will put you in a position to succeed.

Monday, May 24, 2010

What is Sitemap and Backlink

What are Sitemaps?

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.
What is a Backlink?

The backlink is essentially the same thing as an inlink. It is a link on someone else’s site that leads to your own, and it’s extremely important to garner a large number of backlinks that are reputably obtained for several reasons. First, in SEO or search engine optimization, part of the algorithm for ranking your page on search engines is determined by the number and quality of backlinks to your site, providing they occur naturally and you have not purchased them. Second, backlinks are how you get known on the Internet. If lots of other sites provide a link to yours, a natural increase in traffic to your web pages occurs.

Sunday, May 23, 2010

Keyword density and Keyword Stuffing

Keyword density
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.
Many SEO experts consider the optimum keyword density to be 1 to 3 percent. Using a keyword more than that could be considered search spam. The formula to calculate your keyword density on a web page for SEO purposes is (Nkr / Tkn) * 100, where Nkr is how many times you repeated a specific keyword and Tkn the total words in the analyzed text. This will result in a keyword density value. When calculating keyword density, be sure to ignore html tags and other embedded tags which will not actually appear in the text of the page once it is published.
When calculating the density of a keyword phrase, the formula would be (Nkr * Nwp / Tkn) * 100, where Nwp is the number of words in the phrase. So, for example, for a page about search engine optimization where that phrase is used four times and there are four hundred words on the page, the keyword phrase density is (4*3/400)*100 or 3 percent.
This is the formula of Keyword density: (NKR*NWP/TKN)*100.

Where as NKR: Net Keyword Repeated, NWP: Net Word of the Phrase, TKN: Tkn the total words in the analyzed text.

Online keyword density checkers link:

Free Seo Tools, Keyword Density Checker,Latest SEO News,Professional SEO Tools, Search Engine Optimization , Seo Tools ,Web Tools .

Keyword Stuffing
"Keyword stuffing" refers to the practice of loading a webpage with keywords in an attempt to manipulate a site's ranking in Google's search results. Filling pages with keywords results in a negative user experience, and can harm your site's ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.
To fix this problem, review your site for misused keywords. Typically, these will be lists or paragraphs of keywords, often randomly repeated. Check carefully, because keywords can often be in the form of hidden text, or they can be hidden in title tags or alt attributes.
More details:

Thursday, May 20, 2010


What is Craigslist :

Craigslist is the brainchild of Craig Newmark, and has become one of the most popular sites on the Internet. Started in San Francisco in 1995, craigslist is perhaps the ultimate site for classified listings. It offers job advertisements, personal ads, ads for cars, pets, home supplies and a plethora of other choices. The website is built around communities, and craigslist now offers sites in 450 cities and countries throughout the world. Financial information about the nonprofit company is not disclosed, but business experts believe craigslist is worth over 10 million US dollars (USD).

More details: http://

Here the sample of Craigslist:

Wednesday, May 19, 2010

SEO Checklist

SEO Checklist:

A handy SEO Checklist for you to ensure your website is going to perform as well as possible in organic search results! Why hire an SEO consultant when many of their SEO secrets are listed here! Over 20 quality SEO tips listed free.

SEO Checklist + Web Site Performance Tips

S = Site + Search

E = Evaluation + Monitoring

O = Optimization + Conversion

Site + Search + Optimization + Conversion Checklist

  1. Know what you want from your website before you start out.

If you're starting out you need to define just what you want from your website. Is it to generate sales, create leads, and interact with an audience or a simple brochure site with contact form?

I've seen clients who 'want a website' but have no idea of what it should do. Why? What's the point? Some direction from the outset please. If you don't know where you want to go how can you get there?

  1. Have clear goals you can monitor and build upon.

How many sales do you need to generate, how many business leads a month, how many Twitter followers and FaceBook fans do you want, what percentage of people who visit your site do one of the things you want?

  1. Understand long term high rankings will take time.

Yes, it is possible to publish something and have it ranked at number one at Google; however, real rankings take a long time, a lot of effort and there's a cost, if you do it yourself there's the hours and hours learning and testing, if you use an SEO firm they're going to invoice you.

There is no overnight solution; time is money.

  1. Read the guidelines the search engines publish:

Google Webmaster Guidelines

Bing Webmaster Center Help

Yahoo Search Content Quality Guidelines

  1. Research your keywords with Google's Keyword Tool.

For this example I'm using the most relevant term I can for this site: 'seo checklist' - right away Google has told me that people are looking for this list of terms by volume:

  1. Seach engine optimization
  2. Search marketing
  3. Search engine marketing
  4. SEO services
  5. Search engine optimisation
  6. Search engine ranking
  7. SEO marketing
  8. SEO optimization
  9. Google SEO
  10. Search Engine SEO

  1. Create an XML sitemap for search engines. Submit this only as there's no such thing as search engine submission anymore.


Monday, May 17, 2010

Keyword Checker

Keyword Density Checker

Enter a URL to analyze

Keyword Destiny Checker Tools:

Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage.
It is important for your main keywords to have the correct keyword density to rank well in Search Engines.

Keyword Destiny Checker Tools:

Keyword Cloud is a visual depiction of keywords used on a website, keywords having higer density are depicted in a larger fonts.
Ideally your main keywords should appear in larger fonts at the start of the cloud.

Submit your Web Site to Search Engine

Google PR Check

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