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Tuesday, December 28, 2010

Best Way SEO

• Web Marketing, Internet Marketing, Search Marketing, Website Marketing & Pay Per Click (PPC) Services
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• Rankings of Best SEO Company

Online Marketing Strategies

·         Start with a web promotion plan and an effective web design and development strategy.
·         Get ranked at the top in major search engines, and practice good Search Optimization Techniques.
·         Learn to use Email Marketing Effectively.
·         Dominate your marketing niche with affiliate, reseller, and associate programs.
·         Request an analysis from an Internet marketing coach or Internet marketing consultant.
·         Build a responsive opt-in email list.
·         Publish articles or get listed in news stories.
·         Write and publish online press releases.
·         Facilitate and run contests and giveaways via your web site.
·         Blog and interact with your visitors.

Internet Marketing Strategy
·         Online Research
In this phase, you must research your market. Who are your main competitors? What are they doing online? PPC, SEO, press releases, develop their own products, do affiliate marketing or Adsense? What are their weaknesses? Do they offer a guarantee? Is their product really good? Do they build links constantly or not? Who is your favourite customer? Where do they hangout: MySpace or YouTube? Are they freebie seekers or desperate buyers? What forces them to buy one or another product? Read reviews, forums, testimonials to find out as much as you can about your target market.
·         Data Analysis
If you’ve performed a thorough online market research, it’s time to systematize the data you have. Write down what are the main strengths and weaknesses of your competitors. Maybe you have more time than your competitors? Or maybe you know some targeted traffic source that others don’t. How might this affect your business? Which are the places your target market usually visits? What are their main concerns? Maybe they’re not satisfied with the products in the market. Can offer something better, maybe in a form of a bonus? After that, you come to the next step, which is developing your internet marketing strategy.
·         Strategy Development
When you already know your target market and your competitors, you are able to start creating your internet marketing strategy (or strategies). Just sit down and think about: who you are and what you can offer to the target market.
It involves a little bit of planning. What marketing methods you’ll use and which ones you can afford? PPC, SEO, email, blogging, podcasting, video blogging, webinars, viral traffic generation, link building, banner exchange or others…? You must prioritize your web marketing tactics. Find out what’s going to bring you positive ROI in the shortest time possible.
Do you have enough time to perform search engine optimization? If so, then sit and do everything you can, day in day out, to rank at the top in search engines. Don’t have time? Then buy PPC traffic and start testing your landing pages effectively. Or buy resell rights to products and sell them on ClickBank with the help of JV partners.
Don’t have time AND money? Then you better get one or another, otherwise you’re dead.
Seriously, you must find ways to get time or money. You need to think about how you can exploit other people’s time and money to build your own web business. That’s what rich people do and that’s what you must do if you want to survive in this competitive world.
·         Monitoring Performance
When you have an internet marketing plan, you can start implementing it right away. The last step is to start monitoring your internet marketing campaigns. Which keywords people typed into search engines to find your site? Which keywords brought you the most money in PPC marketing? Are you satisfied with your SEO rankings or not? Do majority of your visitors leave your site without even spending 30 seconds? And so on…Only with the help of close monitoring you can discover what works and what doesn’t. Testing landing pages, testing Adwords ads against each other (A/B split testing) can show you some amazing results.

Sunday, December 19, 2010

Increase the Efficiency of Your SEO Team


SEO is one of the most useful forms of online marketing. It is a way of getting traffic to your website for a long time and ensuring that you can expand you business to newer levels. While there are a lot of providers who will be ready to offer you this service, you have to choose the best so that you can maximize the SEO campaign. There are a lot of things that you can do in order to ensure that SEO would work very well for you and your business.


1. Have One Email Address for the Whole Team

Depending on the size of the team that you're working with, this can range from a slight help to a massive time-saver. As SEO is constantly changing and people are releasing new tools on an almost daily basis, it's always good to share new discoveries and methods with a group of people very quickly.

Another benefit of this kind of interaction is that there will be a history of news and updates across an organisation that can be filtered into one view. From there it's easy to see how the industry has changed over the last few months and which recommendations have helped with client strategy.

And finally, if you're bring in new staff, you could send them an archive of all emails so that they're up to date with what your company uses, very quickly.


2. Make Important Files Easy To Access

When I was working in South Africa, our team had checklists and documents for things like:

  • How to format end-of-month reports
  • Top sources of backlinks
  • Previous reports and data on each client

And anything else that is important for day-to-day operations. As this information is so important, our own setup was to keep the files on a server which we ran from the office, rather than storing such sensitive information online or sending it around via email.

It's going to be hard for any staff member to stay productive if they don't have the files that they need. If you can set-up some kind of login for various checklists to run through and allow people to share documents with others, it will enable them to know what they need to do without waiting on other people (or files) to get started.


3. Dedicate People to Certain Tasks

I believe that it's important for everyone in your team to know about as many SEO related processes as possible but once they do, decide whether it's best to have everyone doing the same thing, or one person that can quickly do it for everyone. As an example, my old company would have one person that was dedicated to producing all ranking reports for clients at the end of the month.

They would then send this to the staff member who is dealing with that client, and let them work through the results. Everyone knows how to do these reports, but it doesn't mean everyone has to. Are there things in your organisation that you could just delegate to one person that would save time for everyone?

If so, try it out for a few weeks and see how that helps your team.


4. Make it clear who's working on what

If people don't know what they're supposed to be doing each day then a) you won't be getting the most out of your staff and b) important tasks might be forgotten. I like seeing set-ups where there is an area (either computer based or on a whiteboard) which lists each client and the tasks to do for each during the month.

Then, each team member can be assigned multiple clients throughout the month and through the whiteboard or computer interface, see exactly what they have to do for each of their clients. Of course, some tasks will be much larger than others (like link building) but this will keep everyone in order.


5. Recognize Good Work

The four items above can each have a drastic impact on productivity if used properly. However, nothing is going to be better at increasing the productivity of your workforce compared to when they are highly self-motivated to do good things for their clients. One thing I want every Account manager, Executive or SEO out there to do is actually track the clients your staff are working on and praise the people who are getting great results.

All too often in other organisations I hear about people saying how they just wished they would receive some credit for the work they are doing. If your colleagues are doing things that make your clients happy, then thank them for their effort. Too much praise will become unrewarding and repetitive, but if given when deserved, it can really help to motivate your team.


Tuesday, December 14, 2010

Advanced Link Building Process

Link building requires dedication and consistent effort. It is the most difficult, time-consuming and important task an SEO performs to get a website ranked well. Certain strategies are well known to SEOs, while others are in the realm of the experts or forward-thinkers who puzzle them out. I have attempted to list here many of the link building tactics used by the SEO community.
  1. Directories

    Although it may seem an obvious and tired way to build links, directory use is still valuable and valid. I have compiled an exhaustive list of directories including PR, pages that have been spidered, and submission requirements for directories - see List of SEO Directories. When submitting to directories, make sure to vary anchor text and try to use your keywords in the description and title fields as naturally as possible. A good SEO should be able to obtain between 75-150 unique backlinks just from directories.
  2. Top Competition

    This tactic can help you generate the most visitors to your site. Search Yahoo, Google, MSN and the other search engines for each of your important keyword phrases and make a point of attempting to get a link from each page. Oftentimes a direct phone call to site owners or a very tactful email can go a long way. I've even used handwritten letters to attempt to cajole site owners into giving me a link. Use whatever resources you have help persuade - links from other sites you own, money (if you have it), free SEO services, contributions of articles or content, etc.

    When I use this technique, I'll typically make a spreadsheet listing all of the sites I have a shot at getting a link from (i.e. excluding direct, obvious competitors). I then get as much contact information as I can about each one and run down the list. This can be very time-consuming, but also exceptionally worthwhile. Even if your site doesn't get ranked much higher, each link from a site that ranks in the top 20 will bring direct, targeted traffic.
  3. Link Searches

    This old technique has been honed to a science by many SEOs, but there is always room to improve. The goal is to use Google/Yahoo to search for pages that let you add a link (reciprocal, paid, etc.) that already have your keyword or some closely related content on them. Often these searches turn up smalltime site operators with reciprocal link directories managed by 3rd party software. Don't overlook these, and make sure you submit. But the real prize is pages that give free links or offer paid links to sites they feel are important - many of the highest PR links can be obtained through this method, especially if you conduct the search at SEOChat's PR Search Tool.

    The following searches are worthy of being tried, but feel free to experiment:
    1. intitle:add+url "keyword phrase"
    2. intitle:submit+site "keyword phrase"
    3. intitle:submit+url "keyword phrase"
    4. intitle:add+site "keyword phrase"
    5. intitle:add+your+site "keyword phrase"
    6. intitle:directory "keyword phrase"
    7. intitle:list "keyword phrase"
    8. intitle:sites "keyword phrase"

All of the above searches can be used without the intitle to give even more results. As with other link building processes, these are tedious and time-consuming, but it is critical to stay focused on finding quality, relevant links. When using this method, make sure you note to which other sites the page is linking and what text content is listed. If it fits well with your content, don't worry if the page is PR0.
  1. Usurping Competitors' Links

    Although this may sound unseemly, it is one of the most effective ways to build links, and is commonly practiced. The goal is to find as many domains and pages as possible that link to your competitors' sites and get those sites to link to you as well. This is often easier than it sounds, because the site is already linking out to people in your industry. Money, services, links or simple requests are all used to get the job done.

    The most effective ways to find your competitors' links are listed below:
    1. At Yahoo! type
    2. At MSN's techpreview type
    3. At Yahoo! type link:
    4. At Google type ""
These are typically the most reliable way to find the sites and pages that link to your competitors and, incidentally, those sites which link to you. Remember to be as courteous, direct and friendly as possible. Don't forget how effective non-electronic methods of communication can be - phone, letters, etc.
  1. Article Writing & Submission

    Writing unique, valuable content about your subject matter for your own site is the most critical piece of on-site SEO. But it can also be a fantastic way to generate quality links from other sites. Many existing websites are designed around hosting the content of others and providing links back to them. I have listed some of the biggest 3rd-party article hosting sites below.

    General Articles - These cover a wide range of subjects and will accept submission on many topics:
These are just some of the thousands of sites that offer the ability to spread your content around the web. Additional sites on your specific topics can be found using the search engines. Especially prevalent are sites offering content in website marketing & technology - there are hundreds of sites that deal in content on these issues.
  1. Forums & Online Communities

    Generating links through forums is often considered spam, but forums are valuable tools for link builders as long as the proper methods are employed. The forum signature of a member is certainly a fair place to promote your site, and while doing so may not provide a worthy backlink in the search engines' eyes, it does offer visitors on the forum a chance to see your site.

    The primary goal of joining a forum should be to contribute and learn from the community, but promotion certainly isn't out of place, as long as it remains on-topic. In SEO forums, people constantly plug their new directories, tools, articles, etc. These are all appropriate as long as they are subtle, relevant and not overdone.

    When a specific page, tool or link would provide a great resource or answer to a question in a community, don't hesitate to provide it. Much of the information used to write this article and the SEO Survey tool was provided in forums through links. Just remember to carefully read the terms of use for the forums you post in - many are harsh if they feel someone is there to spam or advertise.
  2. Blogging & Comments

    Blogging is a very effective way to get natural inbound links, and by having a personal blog at your site, you can more easily make commentary at other sites that link back to you. DO NOT spam blog comments with advertisements; your goal is to create an online reputation you can be proud of. Blog owners and visitors will not take kindly to blog spam. The key to effective blogging for links is to make sure you comment relevantly & intelligently about the specific subject in the blog. A well thought-out response to a relevant blog or article can bring not only search engines, but more importantly other readers of the blog to your site through the link. If your content proves interesting, you could build much more than just a single link through your comments.

    Another important thing to remember is that your link in blog comments may not count at all in the search engines. Many blogs prevent access to these comments or don't provide direct, spiderable links for blog visitors. This, combined with the fact that these comments are buried at least 2-3 links deep from the main page means that you should keep your focus on the visitors you might generate, rather than the search engine optimization you might get.

    However, you should still be as SE friendly as possible. If the subject matter deals directly with your keyword phrases, you're in fine shape, but if they are on related subjects, it can't hurt to use your keyword phrase(s) once or twice in a longer comment/entry. You should also try to make your 'name' - which is typically the anchor text for your link contain at least one of your kw phrases, but remember to keep it varied and never let it overtake the importance of getting visitors, i.e. if your site is about Orange County T-Shirts, having a 'name' of OC-Tshirt-Man can't hurt you, but Orange-County-T-Shirts is probably not as wise.
  3. Renting Pages from Authority Sites

    This tactic is not often mentioned, but can be extremely valuable. The premise is to rent, for a monthly fee, a page hosted on a larger or more authoritative site in your industry. You then add content & links on the page to your own site(s) with the anchor text you choose and in the format you select. These are almost like 'advertorials' in magazines, where you provide content that the site links to (hopefully not more than 2 links from the homepage) and then link back to your own site.

    The fundamental difference between this tactic and simple article hosting is that you approach a site or company that doesn't normally host other people's content about having your information. Although rejection is often likely, the benefits can be phenomenal, as the page itself may rank well for your search terms very quickly.
  4. Purchasing Online Advertising

    Link building through advertising is exceptionally expensive, but it can bring in good returns if properly managed. Make sure as you buy links that you get the click-through rate from the seller for the past 6 months. You should get a lot of other statistics to review as well - make sure to avoid advertising in places where the seller doesn't have good information on click-through rates, visitors, etc. You'll also have to work around re-direct scripts, links sent through ad networks (like DoubleClick), etc. As long as you are up front and friendly, you'll be able to have some success in this arena as long as you have the funding.
  5. Text Link Brokers

    Although initial thoughts about link brokers can give a bad impression, this new industry can actually have a positive value on your link building efforts. I recommend against purchasing sitewide links unless your only goal is to build PR (i.e. directories or SEO related sites, etc.). Sitewide links have come to be associated with "manipulation" of the SERPs by search engines and should be largely avoided. However, purchasing text links on specific, related sites surrounded by the content of your choice can be beneficial, if difficult to find.

    The key to a successful text link is that all the components of natural SEO are there:
    • Is the page closely related to your site's topic?
    • Is the link placed in a strategic position - i.e. not in an obvious advertising space or footer?
    • Is the site related to the topic of your site and the topic of the page?
    • Is the site spidered frequently by the search engines and do the pages have visible PR?
If the link meets these criteria, it could be very worthwhile. However, be careful to avoid paying high prices for a particular page or site, simply because of its PR. It is more likely that multiple low PR (3,4 & 5) pages are worth more to you than a single PR7 or 8.

Several lists of text links sellers are available online:
    1. Link Sellers - List of Text Link Ad Sellers
    2. Text Link Brokers - Discussion and some links at SearchEngineWatch Forums
Be wary and always do some search research and asking at the major SEO forums prior to buying from text link brokers. The industry is, sadly, rife with scammers & companies that don't deliver as promised.
  1. Unique Tools & Services

    By offering specific, relevant free Internet tools/services at your site, you can generate naturally built links. My recommendation is to find a tool or service that isn't currently offered or that you believe you can improve upon. For some industries, this will be much harder than others, but creativity is your best tool. Imagine what automated web service, list of resources or submission-type tool would best benefit you and then build it and offer it on your site.

    Some excellent examples are listed below (these come straight from my imagination):
    • For a site about animals, a tool that visually diagrams the phylum/genus/species relationships
    • For a site about travel, a tool that creates a pre-planned itinerary based on a selection of interests
    • For a site about real estate, a tool that estimates property value or gives a % chance of selling for a based on time, region & price.
The possibilities are endless, and there is little doubt that the web can automate and make easier hundreds of tasks in any industry. The key, after you have built your tool, is to promote it with industry leaders - send it to bloggers who discuss your subject matter, ask people to use and evaluate it on forums, etc. You can even try to promote it by writing an article about your findings, rapidshare downloads, development or the simple existence of the tool and submitting it across the newswires.
  1. Automated Link Building Programs

    Many SEOs feel that automated link building is a surefire way to get banned/penalized by the search engines. If you are caught practicing this tactic, I would certainly agree. However, for those willing to take risks, the rewards can be substantial. Well-built and well hidden link networks often bring higher rankings in a short amount of time. The key is to select a provider who will offer the following:
    1. A vastly distributed network that is not interlinked and doesn't share any C-Block IP addresses
    2. Linking pages that contain some relevant content that has been well-linked through a sitemap system
    3. Pages that are as close to naturally-designed and built as possible
    4. A company that can speak at an expert level about SEO and the tactics they use to avoid detection - call them and talk to them first; their knowledge and competence should be instantly apparent.
    5. Someone you trust and have researched thoroughly - I DO NOT recommend posting on forums about these companies, as you could damage your chances for success. Just ask for recommendations from trusted members of the SEO community.
    6. Pages that link not only to your site(s) but to other relevant, related sites as well - even if they are your competition. That way, if you get penalized, at least your competition is suffering as well.
This is one of the riskiest strategies that can be pursued in link building and I recommend it only with extreme caution. You are breaking the search engine's printed rules by "intentionally manipulating the search results" and you should have a contingency plan in the event of disaster.
  1. Donations & Charity

    Many high PR websites are run by charity organizations, open-source technology groups & the like. Contributions of time, money or resources in exchange for links are commonplace and very worthwhile. For this type of link building, relevancy is still important, but you may not be able to find any link partners in this segment if you focus solely on topic-sensitive sites & pages. It may be very worthwhile to donate regardless and see if the links from PR7 & 8 pages can help to boost your importance.

    In order to find sites like these, I use the PR Search tool at SEOChat to search for terms/phrases like donate, contribute, give, etc. Appending your broadest search terms to these types of words can help you find the sites most likely to pass you a good link. Remember that even if non-profits, charities, etc. don't have a link program in place, they may be more than happy to provide a special link for you if you request it when contributing. If nothing else, these links and the time/money you spend getting them are a great way to sleep better at night.
  2. Press Releases

    Press releases written by an SEO firm can contain a carefully worded title, well placed keywords and a link to the site that is the subject of the article. SEOs have been using press release services for some time, and as with many other things, the more you spend, the better distribution is. Press releases can also rank well on their own, particularly in the first few days/weeks of release as they receive the 'fresh content' boost in the SERPs. A particularly interesting or well-written press release may even garner the attention of some larger players in the new market, and if your article is picked up by one or several good sources, it can serve as a great boon to traffic and exposure.

    Success relies on the careful crafting of the article itself - providing excellent, factual information in a way that is interesting to read and relevant to the industry. Hiring a journalism student for $100-$200 an article or a more experienced professional for more may well be worth the money. In any case, the press release needs to be sent through a distribution site. The following are popular in the SEO industry because they offer links, serve to a large variety of sites and provide enough flexibility to let an SEO perform well.
The top two sites listed are the largest, with the greatest distribution networks, but each site offers its own unique benefits and some are less expensive than others. It is worthwhile, especially if you have the money and are in a competitive arena, to opt for the maximum spend at PRWeb - somewhere around $250 per article. The distribution that is achieved will determine the value of the links and the article. It's also important to keep in mind that duplicate content penalties may hurt you - DO NOT re-publish the press release on your own site.
  1. Natural Link Building

    Although undoubtedly a difficult and time consuming method, as well as one of the more unreliable ones, natural link building is what powers most of the top sites on the Internet. This method involves developing the most useful, relevant content that provides the best resources, tools, services, prices, etc. in the industry. By offering the web community the best possible site, you can gain natural links through the power of having others on the web link to you.

    Sadly, this tactic is somewhat usurped by the search engines, as newer sites often fair exceptionally poorly in the search results, especially for popular terms. In order to build natural links, people must be exposed to your site. At one time natural link building was the very best method to get traffic and links, but in the current state of search and traffic, it is more of a boost that you use to help convert some of the webmasters & bloggers who might visit your site into link builders.

    Building valuable content is no easy task, and building an industry-leading resource is even more challenging. However, the long-term benefits can be spectacular, assuming you have the money and time to maintain your resource without proportional income. Remember to ask yourself what someone who comes to your site might want and try to provide the absolute best service/information in your industry in the cleanest, most usable site possible

Thursday, December 9, 2010

Some Google Ranking Factors - SEO Checklist

1. Positive ON-Page SEO Factors.
a. Keyword in URL.
b. Keyword in Domain name.
c. Keyword in Title Tag.
d. Keyword in H1, H2 and H3.

2. Negative ON-Page SEO Factors.
a. Text presented in graphics form only
No ACTUAL body text on the page

b. Affiliate site: The Florida update went after affiliates with a vengeance - flower and travel affiliates were hit hard - cookie-cutter sites with massive inter-linking, but little unique content. Subsequent updates have also targeted affiliates.

c. Over optimization penalty (OOP): Penalty for over-compliance with well-established, accepted web optimization practices. Too high keyword repetition (keyword stuffing) may get you the OOP. Overuse of H1 tags has been mentioned. Meta-tag stuffing.

d. Poison words: The word "Links" in a title tag has been suggested to be a bad idea. Here is my list of Poison Words for Adsense. This penalty has been loosened - many of these words now appear in normal context, with no problems. But watch your step.

e. Excessive cross-linking: within the same C block (
If you have many sites (>10, author's guess) with the same web host, prolific cross-linking can indicate more of a single entity, and less of democratic web voting. Easy to spot, easy to penalize.
"This does not apply to a small number of sites" .. (this author guesses the number 10, JAWG) . . . "Hosted on a local server". . Matt Cutts July 2006.

f. Keyword stuffing threshold: In body, meta tags, alt text, etc. = demotion

3. Positive OFF-Page SEO Factors.

a. Page Rank: Based on the Number and Quality of links to you. Google link reporting continues to display just a SMALL fraction of your actual back links, and they are NOT just greater than PR4 - they are mixed.
b. Anchor text of inbound link to you.
c. Link from "Expert" site. Google patent - Big time boost (Hilltop Algorithm).Recently reported to give a big boost!
d. Site listed in Yahoo Directory: Big boost - You can get in by paying $299 each year. Many swear it is worth it - many swear it isn't.
e. Site Age - Old shows stability.

4. Negative OFF-Page SEO Factors.
a. Zero links to you: You MUST have at least 1 (one) incoming link (back link) from some website somewhere, that Google is aware of, to REMAIN in the index.
b. Link-buying. (Very good IF you don't get caught, but don't do it -when caught, the penalty isn't worth it.)
c. Cloaking: Google promises to Ban! (Presenting one webpage to the search engine spider, and another webpage to everybody else.)
d. Penalties - resulting from. Domain Hijacking(work with Google to fix).

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