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Thursday, December 9, 2010

Some Google Ranking Factors - SEO Checklist

1. Positive ON-Page SEO Factors.
a. Keyword in URL.
b. Keyword in Domain name.
c. Keyword in Title Tag.
d. Keyword in H1, H2 and H3.

2. Negative ON-Page SEO Factors.
a. Text presented in graphics form only
No ACTUAL body text on the page

b. Affiliate site: The Florida update went after affiliates with a vengeance - flower and travel affiliates were hit hard - cookie-cutter sites with massive inter-linking, but little unique content. Subsequent updates have also targeted affiliates.


c. Over optimization penalty (OOP): Penalty for over-compliance with well-established, accepted web optimization practices. Too high keyword repetition (keyword stuffing) may get you the OOP. Overuse of H1 tags has been mentioned. Meta-tag stuffing.

d. Poison words: The word "Links" in a title tag has been suggested to be a bad idea. Here is my list of Poison Words for Adsense. This penalty has been loosened - many of these words now appear in normal context, with no problems. But watch your step.

e. Excessive cross-linking: within the same C block (IP=xxx.xxx.CCC.xxx)
If you have many sites (>10, author's guess) with the same web host, prolific cross-linking can indicate more of a single entity, and less of democratic web voting. Easy to spot, easy to penalize.
"This does not apply to a small number of sites" .. (this author guesses the number 10, JAWG) . . . "Hosted on a local server". . Matt Cutts July 2006.

f. Keyword stuffing threshold: In body, meta tags, alt text, etc. = demotion

3. Positive OFF-Page SEO Factors.

a. Page Rank: Based on the Number and Quality of links to you. Google link reporting continues to display just a SMALL fraction of your actual back links, and they are NOT just greater than PR4 - they are mixed.
b. Anchor text of inbound link to you.
c. Link from "Expert" site. Google patent - Big time boost (Hilltop Algorithm).Recently reported to give a big boost!
d. Site listed in Yahoo Directory: Big boost - You can get in by paying $299 each year. Many swear it is worth it - many swear it isn't.
e. Site Age - Old shows stability.

4. Negative OFF-Page SEO Factors.
a. Zero links to you: You MUST have at least 1 (one) incoming link (back link) from some website somewhere, that Google is aware of, to REMAIN in the index.
b. Link-buying. (Very good IF you don't get caught, but don't do it -when caught, the penalty isn't worth it.)
c. Cloaking: Google promises to Ban! (Presenting one webpage to the search engine spider, and another webpage to everybody else.)
d. Penalties - resulting from. Domain Hijacking(work with Google to fix).

6 comments:

Seo Philippines said...

Terima kasih untuk berbagi blog Anda. Ini membantu banyak dalam belajar metode dasar dan baru Optimasi Search Engine. Jika kita melihat ke depan untuk strategi SEO terbaik, kita harus terus belajar dari para pakar SEO.

Seo Philippines said...

Thanks for sharing your blogs. It helps a lot in learning basic and new methods of Search Engine Optimizations. If we look forward for best SEO strategies, we must keep learning from the SEO experts.

Top SEO Company said...

OOP Penalty i believe is deadliest penalty that can result in tremendous ranking down of website or can result upto deindexing from search engine

Web Promotion Singapore said...

The post is talking about some google ranking factors seo. Great post

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