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Tuesday, March 15, 2011

How to get your Website to the First Page of Google Search Results

How to get your Website to the First Page of Google Search Results

1.  Your first step will be to understand the specific keywords that are applicable to your Website. While it may be nice to think as broadly as possible such as (web design, rather than seattle web design), it's important to think niche so that you can get to the top of the results quicker (inverse relationship of less results equals higher likelihood to climb the ranking quicker). For this step, think to yourself, "if I was looking for my business on the Internet, what search phrase would I use?" For example, if you own a vacation rental software business, you wouldn't want to start with the phrase "rental software" but rather "vacation rental software". Knowing the keywords people might search for your business with is critical to the success of your online presence.

2.  Research your competitors. Check out the sites that rank on the first page of Google and take a careful look at how their site looks by examining their source code through your browser. But be careful not to copy content or META tags as search engines will pick up on this and penalize your site. It's very important to BE ORIGINAL.

3.  Knowing your keywords and analyzing your competitors is one thing, but designing a site that takes advantage of those keywords is an entirely arduous undertaking in and of itself. There are several criteria that come into play with Website elements to improve the search engine awareness of your Website for your targeted keywords.

These elements are:
a) META Tags
b) Page Title
c) Image ALT tags
d) Website text
e) SITEMAP.

There are several rules to follow when designing and coding your site for search engine awarness (or having a professional do it for you). While the entire spectrum of rules is beyond the scope of this article (but will be addressed in an article to follow), here are a few basic tips (also see the resources below for links to valuable information regarding Web SEO-driven design & coding).

a) Make sure your keywords are seen in your Keyword & Description META Tags at least three times but not more than seven.
b) Make sure that your page title contains your site keywords at least once but not more than three times.
c) Make sure that your site has at least three instances of your keywords in Image ALT tags and make sure that all your images have ALT tags that are descriptive to the actual image.
d) Make sure your Website text has at least three instances of your keywords and not more than seven per Web page (more than that may be considered keyword SPAMING by the search engines).
e) Create a sitemap for your Website (see sitemaps.org for more info).

4.  We've all heard the cliche that "content is king", and getting ranked high will certainly involve some element of the creation of "content" (in addition to your link popularity). Content can come in the form of articles, well-phrased comments, intuitive blogs, and other Web-based commentary that is carefully worded and properly linked to your site with your keywords (check out sites like blogger.com, wordpress.com, and blogspot.com for online blogs).

5.  Signup for an analytics software package such as Google analytics (free at www.google.com/analytics/). You'll need to learn how to read analytics to see how your progress of visits to your site is coming. You can also run your own searches on Google daily to see where your site is listing in the search engine results.

6.  Market, Market, Market. You need to market yourself every day and in every way that you can. Build links to your site on blogs, through comments, through press releases, through your local chamber of commerce publications, in print, on Craigslist, and just about anywhere you can. Also, the more info on your site, the better, so build that content and use it to spread the word about your site.

7.  Have Patience. This process is going to take you a good 6 to 12 months. You need to build content and create links daily to get ranked high. Remember, Google will need to believe that your site is more important (link wise & content wise) then your competitors for your given keywords, so you have some work ahead of you.

8. Use your contacts. If you have contacts at other Websites, try to get them to link to you. Also, find directories online applicable to your Website and try to get listed there with your keywords or just with a link. The more links into your site, the better!


4 comments:

loginbd said...

Your post is helpful for seo.This great .Thanks for sharing.


www.loginbd.com

Ecommerce said...

This is good guide for SEO. I've already applied some of it. I guess I should practice the other tips.

Plumbing said...

Since whenever your Blog posts appear in Search Engine Result Pages (SERPs), users don't get the title they are searching for. Search Engines show up your pages according to your post titles, but users can't see the titles if your blog name is just a bit long. This is not at all wished to be. If users are unable to see the keywords, they use to search for, in your result pages then users are not going to enter your site.

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