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Thursday, June 24, 2010

Some Google Ranking Factors - SEO Checklist

1.    Positive ON-Page SEO Factors.
a.       Keyword in URL.
b.      Keyword in Domain name.
c.       Keyword in Title Tag.
d.      Keyword in H1, H2 and H3.

2.    Negative ON-Page SEO Factors.
a.       Text presented in graphics form only
No ACTUAL body text on the page

b.      Affiliate site:  The Florida update went after affiliates with a vengeance - flower and travel affiliates were hit hard - cookie-cutter sites with massive inter-linking, but little unique content. Subsequent updates have also targeted affiliates.

c.       Over optimization penalty (OOP): Penalty for over-compliance with well-established, accepted web optimization practices. Too high keyword repetition (keyword stuffing) may get you the OOP. Overuse of H1 tags has been mentioned. Meta-tag stuffing.

d.      Poison words: The word "Links" in a title tag has been suggested to be a bad idea. Here is my list of Poison Words for Adsense. This penalty has been loosened - many of these words now appear in normal context, with no problems. But watch your step.

e.      Excessive cross-linking: within the same C block (
If you have many sites (>10, author's guess) with the same web host, prolific cross-linking can indicate more of a single entity, and less of democratic web voting. Easy to spot, easy to penalize.
"This does not apply to a small number of sites" .. (this author guesses the number 10, JAWG) . . . "Hosted on a local server". . Matt Cutts July 2006.

f.        Keyword stuffing threshold: In body, meta tags, alt text, etc. = demotion

3.    Positive OFF-Page SEO Factors.

a.       Page Rank: Based on the Number and Quality of links to you. Google link reporting continues to display just a SMALL fraction of your actual back links, and they are NOT just greater than PR4 - they are mixed.
b.      Anchor text of inbound link to you.
c.       Link from "Expert" site. Google patent - Big time boost (Hilltop Algorithm).Recently reported to give a big boost!
d.      Site listed in Yahoo Directory: Big boost - You can get in by paying $299 each year. Many swear it is worth it - many swear it isn't.
e.      Site Age - Old shows stability.

4.    Negative OFF-Page SEO Factors.
a.       Zero links to you: You MUST have at least 1 (one) incoming link (back link) from some website somewhere, that Google is aware of, to REMAIN in the index.
b.       Link-buying. (Very good IF you don't get caught, but don't do it -when caught, the penalty isn't worth it.)
c.       Cloaking: Google promises to Ban! (Presenting one webpage to the search engine spider, and another webpage to everybody else.)
d.      Penalties - resulting from. Domain Hijacking(work with Google to fix).


Unknown said...

yes these affects our search engine ranking and people should be aware of these.
Search Engine Optimization

Blogger said...

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