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Tuesday, June 29, 2010

What is Web Marketing?


What is Web Marketing?

Web marketing is the general term for marketing done on the Internet. It's basically a computer-based version of traditional marketing objectives that involve a product, price, packaging, promotion and place. Marketing is ultimately about propelling a product or service through the proper channels and web marketing uses the Internet as that channel. The umbrella term of web marketing covers a comprehensive range of business activities such as generating sales leads, selling products or services and supporting other business through affiliate marketing.

What is Internet Marketing?

Depending on whom you ask, the term Internet marketing can mean a variety of things. At one time, Internet marketing consisted mostly of having a website or placing banner ads on other websites. On the other end of the spectrum, there are loads of companies telling you that you can make a fortune overnight on the Internet and who try to sell you some form of "Internet marketing program".

Affiliate Marketing:

Affiliate Marketing is a revenue sharing venture between a website owner and an online merchant. The website owner will place advertisements on his websites to either help sell the merchant's products or to send potential customers to the merchant's website, all in exchange for a share of the profits.
There are three ways to earn money through affiliate marketing:
Pay Per ClickEvery time a potential customer leaves the affiliate website by "clicking" on the link leading to the merchant's website, a certain amount of money is deposited in the affiliate's account. This amount can be pennies or dollars depending on the product and amount of the commission.
Pay Per SaleEvery time a sale is made as a result of advertising on the affiliate's website, a percentage, or commission, is deposited into the affiliate's account.
Pay Per LeadEvery time a potential client registers at the merchant's website as a result of the advertisement on the affiliate's account, a previously determined amount is deposited into the affiliate's account.
For many website owners, this is a great way to earn some extra money without actually having to "do" anything. All it involves is placing an ad on the affiliate's website. There's no selling or promotion of any kind. The affiliate can just sit back and wait for the profits to roll in.




What Is an Online Merchant?
An online merchant is a person who accepts payment, usually in the form of credit cards, in exchange for goods or services over the Internet. Special accounts, called merchant accounts, are often created with credit card processing companies, to enable the merchant to accept online payments. Sellers generally pay a fee to the processing company for this service.
In the early 1990s, the Internet became accessible to the general public. The web, email, chat rooms, and other online tools swept across the world. In the midst of this new technological frenzy, businesses saw the huge potential that the Internet had for marketing and sales. Small businesses began cropping up all over the web, giving rise to dot-com businesses.

Internet Marketing Components
Setting up a website
Search Engine Marketing (SEM)
Email marketing
Banner advertising
Online press releases,
Blog marketing
Article marketing,


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